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Internet Advertising
Concepts and Issues
1.
The Language of the Internet
A glossary of commonly used Internet jargon.
2.
More on Pages, Websites & Links
Information on Web Presences.
3.
Inroduction to Advertising on the Internet
A list of Internet advertising types and their effectiveness.
4.
Impact of Web Advertising on Speed & Design
The impact of ad serving on readers.
5.
Current Issues
Covers targeting, auditing and advertising networks.
Sometimes, Internet jargon can be confusing. This is a guide to understanding Internet and Internet advertising terms.
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